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Tuesday, November 18, 2025 4:30 – 5:30pm
Brainhackers Live: The Art of Memorable Marketing, a live one-hour webinar streamed globally, brought together marketing strategist and Guinness World Record–holding memory expert Dave Farrow and physician and longevity specialist Dr. Luan Nguyen for a wide-ranging conversation on how the human brain forms memories, makes decisions, and responds to influence.
Broadcast live from Guam, the webinar attracted a diverse international audience and explored how neuroscience, psychology, and mindset intersect with modern marketing, leadership, and personal performance.
During the session, Farrow drew on decades of experience in memory science, media training, and public relations to explain how the brain forms associations and why those associations determine everything from brand loyalty to personal habits. He introduced practical “brain hacks” used by top marketers and communicators to make messages more vivid, emotional, and memorable.
“Marketing isn’t about manipulation. It’s about understanding how the brain already works,” said Farrow. “When people can visualize an outcome and feel it emotionally, the decision has already been made.”
Dr. Nguyen, a practicing physician specializing in longevity, biohacking, and functional medicine, expanded the discussion beyond marketing into health, leadership, and lifestyle behavior change. He shared insights from his work with patients on how visualization, mindset, nutrition, sleep, and stress management directly affect cognition, motivation, and long-term brain health.
“As a physician, I see every day how difficult behavior change can be,” said Nguyen. “Understanding the brain and how habits form and how motivation works gives us a powerful tool to help people make healthier, more sustainable decisions.”
The conversation was informed by Farrow’s recent leadership and mindset conference in Guam, where he and Nguyen addressed young professionals and business leaders on expanding opportunity beyond geographic and economic limitations.
Brainhackers Live: The Art of Memorable Marketing is part of an ongoing webinar and content series focused on applying neuroscience to marketing, leadership, and personal growth. Recordings, clips, and additional resources from the session will be released on the Brainhackers Youtube channel.
About Dave Farrow
Dave Farrow is a two-time Guinness World Record holder for greatest memory, founder of Farrow Communications, and a leading expert in memory science, media strategy, and memorable marketing. He has trained executives, authors, and entrepreneurs worldwide on how to communicate ideas that stick.
About Dr. Luan Nguyen
Dr. Luan Nguyen is a physician and founder of New Gen Peak Performance, specializing in longevity medicine, biohacking, and cognitive optimization. He works with patients globally to improve healthspan, performance, and quality of life through evidence-based and integrative approaches.
For more information, upcoming events, or media inquiries, visit Brainhackers.com
