By Edmund DeMarche, Fox News
Yeti, the premium cooler-maker synonymous with the outdoors and country music, was forced on Monday to defend its “unwavering belief and commitment” to the Second Amendment after widely read email from the National Rifle Association.
The NRA emailed its members that the Austin-based company “suddenly, without prior notice” indicated that it wanted to cut business ties with the NRA Foundation, The Statesman reported.
Since the initial report, some customers have taken to social media to destroy their Yeti products, including the #YetiCoolerChallenge, where a woman blows up here cooler.
The company is about 10 years old but rose to prominence in recent years. Chris Jansen, a country singer, wrote about the cooler in his 2015 hit “Buy Me a Boat.”
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