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Frontline Leaders: Veteran-Founded or Focused Organizations and Small Businesses

Objective Zero – Suicide Prevention App

Roughly 20 veterans and one service member take their lives every day, at a rate that is over 20% higher than non-veterans. An app that links struggling troops and veterans with people who can help them has been used more than 2,600 times.  Military Times’ Service Member of the Year – 2017, Maj. Chris Mercado, is one of the co-founders of Objective Zero, an app that aims to help prevent veteran suicide. Recalling the helplessness he felt after several people he knew took their own lives, Mercado said, “I always kind of felt powerless. I never knew what I could or should do.” The mission statement for Objective Zero is, “We believe veteran suicide can be prevented through the simple act of listening.” Go beyond thanking veterans for their service; become an Objective Zero Ambassador and ask them about it. Even a few minutes a week could save a life.

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