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Frontline Leaders: Veteran-Founded or Focused Organizations and Small Businesses

GoodBookey – Betting for a Cause

Founded by Navy veteran Tony Pease, social impact application GoodBookey featured in Forbes, GoodBookey was the Gold winner of the Publics90 at Viva Tech in Paris. It’s a sports-based betting application that redirects existing social behavior for charitable outcomes. In short, make a friendly wager among your friends on major sporting events through this tool and the loser makes a tax-deductible donation to the winner’s charity.

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